Apple's launching its online store in India on 23 Sept

The store will sell iPhones, iPads, and Macs which were previously by third party resellers in India.
AppleCare+, the device insurance program, which provides two years of technical support and accidental damage cover, is coming to India.
Chat support will be available in Hindi too.
There’s no indication of a price reduction for products. But since they’re new products (Watch SE, iPad 8th Gen, iPhone SE) are already so affordable, focusing on India is good chance to get a greater market share.