Two thoughts on the Apple Event:

• Apple was super focused on health and fitness atleast for the first half of the event.
• Apple is making its products *cheaper*, hoping to cover up costs with subscriptions.

Apple Watch Series 6

• It has sensors to monitor your Blood O2 levels in just 15s.
• Apple announced 3 new studies in partnership with Universities and organisations to see how monitoring blood O2 levels and other metrics benefit us.
• A dual core S5 processor makes it 20% faster than previous ones.
• The display’s 2½ times brighter when outdoors.
• It now continuously tracks your elevation if you’re climbing.
• There’s some fancy new watchfaces too.
• Probably the biggest upgrade is — Solo Loop. It’s unbreakable wristband without buckles or strap adjustments.

Priced at $399

Control the kids

• There’s also a new sort of Kids mode for Apple Watches, which lets parents set who they can contact and where they go.
• Available on Series 4 or later.

Apple Watch SE

• 30% larger screen than Series’ 3
• Same processor as Series 6 (No Blood O2 tracking though)
• There’s a cellular model too.
• Priced at $279. Or $12/month

(Just so you know, Series 3 is still available at $199)

Apple’s Environment Promise

• Apple runs entirely on 100% renewable energy now.
• It promises to be 100% carbon neutral by 2030, including supply chains and products.
• But it does come with a cost to YOU — to prevent wasting of USB chargers, Apple will no more include them with Apple Watches.
• But (1) with Apple Watch SE, a lot of new consumers will join who’ll have to buy the charger separately and (2) it’s highly likely that the same will happen to iPhones, launching next month.

Apple Fitness+ Subscription

• It’s a catalogue of workout videos you can exercise with on your iPhone, iPad and Apple TV.
• It syncs with your Apple Watch as you start a workout and show you key metrics on the screen, in real time.
• After you end a workout, you’ll see a detailed summary stating your blood pressure levels and other metrics.
• There are workouts on Yoga, dance, treadmill walk or run and more.
• You can listen to exercise playlist and save them to your Apple Music accounts.
• Your health data will be processed on your device not at a server.
• You’ll get 3 months free if you buy an Apple Watch.
• Priced at $9.99

Apple One

• With so many subscriptions, you know Apple’s plans… bundled subscriptions.
• The 3 plans Apple One bundle different subscriptions like this:
• Individual ($14.95) / Family ($19.95): Music, TV+, Arcade, and iCloud.
• Premier ($29.95): Music, TV+, Arcade, iCloud, News+, and Fitness+.

iPad (8th Generation)

• It’s 10 years of the iPad with 500M units sold.
• Powered by A12 bionic, it’s now 40% faster and 2 times better in graphics
• There’s a neural engine that powers machine learning on the device.
• Works with keyboard (Apple and third-party) and Apple Pencil.
• Starts at $199

(Apple’s going cheaper, told you)

iPad Air

• Brand new look (i love it)
• Available in 5 colours.
• Retina display
• There’s a Touch ID sensor in the power button.
• Powered by A14 bionic.
• Now supports USB-C, making data transfers 10% faster.
• 7MP front camera (1080p video)
• 12MP rear camera (4k 60fps video)

Priced at $599.

Well that was all for the less-than-two-hour event. But there should be another event for iPhone launches next month.