- Backdrop: When Epic vs Apple fight got mainstream attention, Facebook reminded us that Apple had denied to stop taking 30% share of revenue all paid FB event makes. Thus small businesses on FB that depend on it get only 70% of the revenue they make.
- Facebook framed this in front of the media as “Apple vs small business owners”. And it worked.
- Apple announced it will not collect any fees on these events until August 2021, by allowing Facebook to use it’s own FB Pay.
- Sidenote: Apple removed Fortnite from the App Store for quite the same thing: using it’s own payments app and not letting Apple take 30%.